VIRTUAL CRASH TEST FOR VW

VIRTUAL CRASH TEST FOR VW
195621572 VIRTUAL CRASH TEST FOR VW
Year 2016
Client Volkswagen AG
Creation ARRI Creative Solutions
ARRI Media Services: 360° Virtual Reality Presentation
Post Producer: Sandra Semmler, André Rittner
Motion Graphics: Marianna Hildebrand, Janine Brömse, Dennis Reimann
Unity Programmierung: Clarens Grollmann, Linus Biermann

For our client VW we developed a VR application for the GASC automotive components expo, with its own 3D animations, motion graphics and programming. A ready-to-use implementation on site at the expo, including leased hardware, were also included in our service package.

In this virtual crash test, specialist dealers experienced how differently original components and those from competitors behave in a collision. The wearer of the VR glasses could move around freely in the three-dimensional space and trigger various different actions. The client was delighted about the buzz and fascination that the VR presentation generated.